Privacy Policy

Last updated: August 17, 2025

This Privacy Policy explains how PouchPerfect ApS (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, purchase products, or otherwise interact with us.

We are committed to protecting your privacy and handling your data in accordance with applicable laws, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for your personal information is:

PouchPerfect ApS
CVR no. 45607674
Sejbækvej 33
8800 Viborg, Denmark
Tel: +45 22 54 40 32
Email: tjr@pouchperfect.eu

2. Information We Collect

We may collect and process the following categories of personal information:

Contact information: name, address, phone number, email.
Account information (if applicable): username, password, preferences.
Order details: products purchased, payment method, billing and shipping details.
Payment details: processed securely via Shopify’s payment providers. We do not store your credit card information.
Technical information: IP address, browser type, device information, usage patterns.
Cookies and analytics: if you consent, we use cookies and Google Analytics to measure website performance and improve our services.

3. How We Use Your Information

We process your personal information for the following purposes:

To fulfill your orders (process payments, arrange shipping via DHL, handle returns).
To provide customer support and communicate with you about your order.
To comply with legal obligations (accounting, tax, consumer rights).
To improve our website and services (analytics, performance monitoring).
For marketing purposes, if you have consented to receive promotional emails.

4. Legal Basis for Processing

We process your information under the following legal bases:

Contract: to fulfill our agreement with you when you place an order.
Legal obligation: to comply with Danish and EU laws.
Legitimate interest: to improve services, prevent fraud, and secure our systems.
Consent: for optional cookies, analytics (Google Analytics), and marketing emails.

5. Sharing Your Information

We may share your personal information with:

Shopify (our e-commerce platform provider).
Payment providers to process transactions securely.
Logistics providers (GLS/DHL) to deliver your order.
Analytics providers (e.g., Google Analytics) if you consent to cookies.
Authorities when required by law.

We do not sell your personal information.

6. International Transfers

Shopify and some of our service providers may process your data outside the EU/EEA. In such cases, transfers are safeguarded by the EU Standard Contractual Clauses or other legal mechanisms.

7. Data Retention

We retain your personal information only as long as necessary:

Order and transaction data: 5 years (as required by Danish bookkeeping law).
Customer support communications: until resolved + 1 year.
Marketing data: until you withdraw your consent.

8. Your Rights

As an EU resident, you have the following rights under GDPR:

Right of access (request a copy of your data).
Right to rectification (correct inaccurate data).
Right to erasure (“right to be forgotten”).
Right to restrict or object to processing.
Right to data portability.
Right to withdraw consent (for cookies/marketing).

To exercise your rights, contact us at tjr@pouchperfect.eu.

9. Cookies

We use essential cookies to operate the site. Optional cookies (Google Analytics) are only used if you consent via our cookie banner.

Essential cookies: checkout, login, cart functions.
Analytics cookies (if enabled): website traffic and usage statistics.

You may disable cookies in your browser at any time.

10. Security

We take appropriate technical and organizational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

11. Changes

We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last updated” date.

12. Contact

For questions or to exercise your rights, please contact us:

PouchPerfect ApS
CVR: 45607674
Sejbækvej 33, 8800 Viborg, Denmark
Tel: +45 22 54 40 32
Email: tjr@pouchperfect.eu